Author name: Daniel Barre

A documentary can be a great way to connect with your customers and potential clients. A documentary is essentially an informational film that shows the ‘true story’ of events. When it comes to corporate documentary films, they are often used as marketing tools for businesses to present themselves through their personal stories and experiences of […]

Video content is popular for a multitude of reasons. It’s entertaining, engaging, informative, and is easier than reading a guide or manual. Videos can be used in a variety of ways to help your business grow, whether you’re trying to promote your product or service, find new customers, or simply improve customer retention rates. Video

It’s not easy to make a video for your business. The expense of production, combined with the time it takes to get everything set up and ready to go can be overwhelming. However, if you’re trying to reach your target audience then getting this video up and about can be a very crucial step for

Of all the video content that people engage with on a daily basis, video ads are the most powerful. They provide the viewer with an entertaining and engaging experience, while also providing you as a marketer with an opportunity to communicate your message more directly.  But how do you get started? In this post, we

The video ad is one of the most popular advertising formats on social media platforms. They are high-impact content and can reach millions of people in a short period of time. That’s why it’s important to spend some time on them before you release them to the public.  Here are 5 elements that make up

Did you know that videos have a higher ranking than other content in Google search results? Yes! Since people always tend to choose to watch a short 5-minute video over reading a whole 700-word article, Google tends to favor video content.  But how to make sure your video stands out among millions of similar ones?

Having a good video is essential to any company’s marketing strategy. While one may choose to hire a freelancer or get it done by a creative team within the company so that it fits within a budget, the end product might not have the production value and quality that one created by a video production

YouTube is one of the mainstream platforms through which both commercial and corporate videos reach their audience and generate revenue for clients. Just simply creating a page and uploading your videos does not give you the expected results without having traffic driving to it. What you need is to carefully plan a marketing strategy. In

What best inspires you to trust and have confidence in a person? Another individual’s good opinion of them, right? The same applies to your brand. Customers prefer choosing products/services that have been given a thumbs-up by a good many people. But most find reading reviews exhausting and end up choosing a brand they’ve been using

Corporate videos and commercial videos might not sound so different, but in the field of marketing, these are two entirely different entities. In this blog post, we will walk you through what defines a corporate video, its different types, and the difference between the two.  What is a corporate video? Companies generally use corporate videos