Case Study Video for Security Services Companies: Why the Work Has to Speak for Itself
Selling security services is a trust problem more than a capability problem. Most established security companies can demonstrate that….
Why Biotech Companies Use Team Culture Videos to Win the Talent Competition
Hiring in biotech and life sciences is a specific kind of difficult. The candidate pool for specialized scientific and operations roles is genuinely….
How Salvagnini Used a Case Study Video to Show What Their Machines Actually Do
Selling industrial equipment is a particular kind of challenge. The product is technically sophisticated, the purchase decision involves….
Video Production Case Study vs. Testimonial Video: What’s the Real Difference?
Understanding the nuances between Video Production Case Study vs. Testimonial Video is essential for effective marketing strategy….
Video Production Case Study: How Healthcare Companies Get Results on Camera
Healthcare is a high-stakes category for video, for reasons that cut both ways. Done well, a physician introduction video or a patient testimonial….
Corporate Video vs. Documentary vs. Case Study: Which Does Your Business Need?
Understanding the differences among Corporate videos, documentaries, and case studies is essential for effective communication….
How Long Should a Case Study Video Be? (Length Benchmarks by Use Case)
The length question comes up on almost every case study video project, and the honest answer is that it depends less on preference…
Why Case Study Videos Convert Better Than Written Case Studies
Written case studies have been a B2B marketing staple for decades, and they’re not going anywhere. They’re easy to share internally, compatible with formal….
Questions to Ask Your Customer Before Filming a Case Study Video
A case study video is only as good as the story underneath it, and the story only comes out if the right groundwork gets laid before filming starts…..
What Is a Case Study Video and Why Do B2B Companies Need One?
The term gets used loosely, so it’s worth being precise about what a case study video actually is before getting into why it matters.