Of all the video content that people engage with on a daily basis, video ads are the most powerful. They provide the viewer with an entertaining and engaging experience, while also providing you as a marketer with an opportunity to communicate your message more directly.
But how do you get started? In this post, we will share with you the 7 steps to creating a commercial video ad production for your business.
1. Decide the goal of the ad
What do you want to achieve with the advertisement? Do you want it just to entertain your target audience or is there a specific message that you would like people to receive?
While some videos are purely meant for entertainment, most companies use video ads as an opportunity to communicate how their product helps customers solve real-life problems.
2. Set the target audience
Before creating a video advertisement you need to state which segment within your target audience this ad will best serve. This would help determine what kind of video you need to create.
Let’s say, for example, you want your video advertisement to be directed towards young adults in their late teens and early 20s who have not yet purchased cars but might do so soon. Then one way of representing the said message could be to show how the cars are the perfect fit for young adults.
3. Set the message you want to communicate
Now that you have a target audience, it is time to decide what kind of message you wish to convey through this advertisement.
Let’s say you are selling an entry-level sedan car priced at $20,000. Then one way of representation could be showing how the car helps build independence in young adults who want to go out with friends or just hang around with family on weekends without having to depend on anyone else.
Another attractive message could be how your product helps the user save money or enhance comfort. For example, showing someone that replacing their breaking down vehicle with one of your new models will help reduce the stress and anxiety that comes from dealing with unreliable vehicles can make a very convincing message.
4. Fix a budget for the ad
Just like any other area of your business, the video advertisement also needs to have a budget. This will help determine what kind of video and production you can afford. Keep in mind that the higher the quality of the advertisement, the more it will cost you for its production.
5. Write the script
The script is one of the most important aspects of making a good video advertisement because it determines how well your message is communicated to viewers.
The best way to write a strong script is by keeping it brief and simple, but engaging. To do this, start by writing a detailed outline of the video that you want to make. Then pick out what is most important for your audience to know and visualize how you would like it communicated on-screen. You can also use photographs instead of videos if they suit your message better.
6. Get a film production company to shoot your ad
Once you have written your script for the commercial video production, it’s time to get somebody professional to shoot and produce the ad for you. Production companies typically have an in-house team of directors, producers, and videographers who will help bring your advertisement to life.
7. Decide where to host the ad
Once the video is completed, it needs to be hosted on a platform that is accessible to your target audience. This could mean uploading it on YouTube or Vimeo or using social media platforms such as Facebook or Instagram. Whichever route you choose, make sure the site is easy to use and has good visibility so people can access the ad with ease.
Want to hire a video production company that can make the best of your script? Choose Realist Films! Our team can give you a video advertisement that best portrays your message and brand value. Contact us to know more!
Now that you know how to make a video advertisement for your business, get started today and see how well it helps increase sales and grow awareness about your company within the target audience!