It’s not easy to make a video for your business. The expense of production, combined with the time it takes to get everything set up and ready to go can be overwhelming. However, if you’re trying to reach your target audience then getting this video up and about can be a very crucial step for your business.
But where to publish the video so as to make it most easily available to your target audience?
Let’s take a look at 3 popular video hosting platforms where you can upload videos so they are available on the internet for everyone to access.
1. YouTube
With over a billion monthly users, YouTube is the largest video hosting platform in existence today. It’s also one of the most popular websites on the internet. Anyone can use this platform for free and upload as many videos as they like.
But that doesn’t mean your videos will be seen by all those who visit YouTube. For your video to appear in the feeds of your target audience, you need to promote it well. Click here to learn 3 tips on creating a successful YouTube marketing strategy.
The only setback of YouTube is that its algorithms tend to favor longer videos over shorter ones. So, if you want to host shorter videos, then you might want to consider another platform.
2. Vimeo
Vimeo is often seen as the more ‘professional’ option when it comes to video hosting platforms. It offers a paid subscription model that gives businesses access to more features such as private videos and higher bandwidths.
The platform can be a great option if you’re looking for something with a bit more polish than what YouTube offers, and is especially useful for companies that want to host video content on their own website.
An important point to keep in mind while choosing between the hosting platforms is that Vimeo’s audience is a little bit older than that of YouTube. Hence, it would be better not to consider this platform as an option if you’re targeting a younger demographic.
3. Vidyard
If you’re looking for a solution that combines the features of both YouTube and Vimeo, then Vidyard might be the one for you. Businesses can upload videos to this platform using their own website or by embedding them into other sites such as Facebook or Twitter.
The video hosting platform also offers paid subscriptions that allow businesses to host more than one video at a time and make use of additional features such as analytics and lead capture. This can be a great option for businesses that want to track the performance of their videos and convert viewers into customers.
Determining the video hosting platform that is best for you depends on the needs of your business and what you’re trying to achieve with your video content. But, hopefully, this post has given you a few ideas about where to start.
We’ve introduced you to video hosting platforms under the assumption that you already have a strong business video in your hands. If you’re still searching for a video production company to make your video, we at Realist Films can help you best. Our team of directors, producers, videographers, and editors can help bring your business to the pinnacle of success. Contact us to know more!
