Excellent YouTube Video Marketing Orange County Tips

YouTube video marketing Orange County might only be one of the arrows in your marketing quiver but it’s certainly a big one if you use it right. Videos are a top marketing choice for several different reasons including the fact that they are compelling and easy to share.

Here are a few tips for making the most out of your YouTube videos.

Add Value

Sure, that’s another catchphrase you hear all the time in the marketing world. However, when it comes to YouTube videos making them educational gives it the added touch you’re looking for. Solving a problem for a potential customer trumps being advertorial every time.

Crafting a video that solves someone’s problem is much more compelling than just making a promotional video even if it’s professionally done. This approach helps YouTube’s algorithm identify your video more easily and attracts visitors that can convert into sales more readily.

Write a Good Description

While every aspect of YouTube video marketing Orange County is important, focusing on your description will help you get noticed. The description box is the perfect place to implement the main keywords that you’ve researched.

While it’s important to include a link to your website, it’s just as critical to make sure that your description is well-written and concise. Here’s another hint. If you add keywords to your description you’ll boost your search engine optimization potential.

Write A Good Headline

There’s a few things that you need to keep in mind here. First and foremost, you only have 55 characters to write an exceptional headline. Second, you need to make sure that you get some SEO punch and your keywords in it.

You also need to be sure to have a good thumbnail. There are a few different features that you need to think about at once when you’re marketing with YouTube. The thumbnail is an important aspect. Be careful to choose one that has a color scheme that won’t blend into the background and be lost.

Keep Your Video Short

There’s an old adage here that your video shouldn’t be any more than three minutes long. The reason is simple. Research tells us that you’ll lose your target audience’s attention span after 2 minutes.

Finally, you might find it difficult to use some of the popular keywords and have your video get to where you needed to be. There’s a school of thought that says long-tail keywords are best here. Good YouTube video marketing Orange County needs to incorporate several elements.