5 Elements to Excellent Testimonial Video Production Orange County
Testimonial video production Orange County is at its best when it’s leveraging the power of personal connection and marketing. Marketers across all different industries are taking advantage of these testimonial videos. If done correctly, they convince prospects that a brand and the goods and services associated with it hold a big promise of benefits and value.
Quite often testimonials play a central role in converting web visitors to sales. Here’s five elements you need to keep in mind to make this tool work for you.
A Visual Emphasis
There’s a simple way to make sure that your video testimonial has the right focus. That’s to place the person who’s speaking against a background or Internet atmosphere that blends in well with your product and brand.
It’s important that your content adds to the message you’re trying to convey. For example, a video testimonial should talk about some of the features you’ve already incorporated in taglines placed in your messaging and or on your website.
Scripted words sound exactly like that. In this day and age of authenticity, it’s important that you allow the people giving your testimonials to speak in their own language using their own words. Testimonial video production is at it’s best when it’s genuine.
Finding people who have a credible background of their own and can speak well make for credible sources. It’s important to pick these people based on your target market too. Having celebrities or CEOs give testimonials is a good idea if your target market warrants it.
The Right Details
In some ways, getting these kinds of video testimonials right can be a balancing act. It’s important to keep in mind that the average person has an attention span of eight seconds on the Internet and that includes a video.
That means, on one hand, it’s a good idea to keep video testimonials as short as possible. However, you’ll want to make sure they have a lot of good detail in them. Making sure these testimonials include the kind of details that make compelling arguments to buy your goods and services is essential.
In other words, the best testimonials not only tell your viewers that your goods and services might improves someone’s life, but how.
Planning any of your testimonial video production projects in advance will help you to get the kind of results you are looking for.