Marketing Tips from Your Video Production Company Orange County

As an established video production company Orange County, we understand full well how competitive the landscape is for video marketing. Consider the fact that more than 300 hours worth of video are uploaded to YouTube every single minute.

Some estimates even say that 5 billion videos are watched each and every day on that social media channel. So, the question becomes how you get yours to stand out on YouTube and anywhere else you decide to place a video.

Video marketing is different than more traditional marketing methods in a couple of very distinct ways. Here’s a few things that you need to know to make this marketing technique work for you.

Don’t take yourself too seriously. Marketing pieces that are boring don’t get much exposure. Keep in mind that people want to be entertained, drawn out of their own realities and even get a good laugh from your video. It’s important that you don’t try and mimic your competition. Being a little edgy and taking a few risks works.
There are several good tactics to make sure your video gets found by Google and other search engines. Hosting it on your own website is a good way to get some maximum SEO juice. Make sure that your video has been optimized properly so you’ll get good inbound marketing links.

Because you need to make a good first impression, crafting an excellent introduction is critical. As a premier video production company Orange County, we can help you with introductions that are informative and captivating at the same time. Remember, this important part of your video needs to hook the viewer and inspire them to watch the rest of your presentation.

Good marketing videos get personal and go behind the scenes. One of the biggest ways to turn visitors into customers is to give them at look at how your company functions and the people that make it work.

Adding a call to action is one of the more traditional aspects of marketing that you shouldn’t overlook. It’s critical to invite any visitors to interact with your brand by inviting them to sign up for a newsletter or by supplying a URL that leads directly to your website.

If you put all of these elements together, you’ll wind up with a video that speaks clearly and highlights your brand’s message. We are the video production company Orange County that can help you get to where you need to be.