Commercial video production is vital for any company that wants to be successful in today’s market. Videos are a great way to connect with your audience, build trust and credibility, demonstrate products or services, and share information about your company. 

But what exactly does commercial video production entail?  

This post will help you learn more about commercial video production so that you’re able to choose which type will work best for your business!

What is a commercial video?

A commercial video is a short-form documentary video that describes your brand, product, or service with the agenda of advertising it to a target audience. Such content is the best way to create a call to action from potential customers.  Generally, these videos are no longer than two minutes, can act as stand-alone or a part of a series. 

It is expected, and better if your video includes subtitles since they make it easier for viewers to follow along with the message you’re trying to convey through computers or phones. This could also help the reach of your content to go beyond the speakers of the language in which the video is made.

Why are commercial videos important for the growth of your business?

One major advantage of using videos for advertising over email newsletters and other kinds of written or digital content is that it encourages action through storytelling. Stories help people remember crucial pieces of information, and make sense of the choices provided to them and the decisions they are about to make. 

People have a great emotional response to stories, which makes it easier for you to connect to your audience, build trust, and increase product sales. 

Videos also tend to rank higher on search engines and can bring you increased traffic through search engine optimization. 

Popular types of commercial videos

The general types of commercial videos are

1. Advertisements

These videos generally serve the purpose of introducing your target audience to your product or service and giving them enough motivation to become customers. These are the most popular commercial videos of all time.

2. Visual tours

Visuals tours have proved to be extremely useful in communicating with your customers. Snippets from backstage about the way your company performs and how you manufacture your products can do a great deal in the formation of trust and credibility.

3. Testimonials

Testimonials act as social proof, telling your target audience that there is already a community of people who use and trust your services, thereby motivating them to become customers. 

4. Tutorials

‘How to’ videos are one of the most popular types of content on YouTube, and come in handy irrespective of the product/service you are trying to sell. 

These videos help you show your audience every single way in which they can benefit from or make use of your product. Simply put, tutorials help you show that you care for your customers, even after they’ve finished purchasing. 

Realist Films knows how to craft enthralling stories around eye-catching visuals and great sound design in a catchy video that has the power to deliver the audience right to your landing page. Contact us to know more!