Here’s How To Make Those Orange County Testimonial Videos Sing!
Not all Orange County testimonial videos are the same. Taking a cookie cutter approach isn’t the best way to have this kind of marketing stand out. We understand the difference and that’s why we use some of the following techniques.
We make our Orange County testimonial videos sing and attract the kind of attention you’re looking for!
Stress The Benefits
There are some things you can take into the video world that come from more traditional types of marketing. For example, if you stress only the features for your product in Orange County testimonial videos, the chances are you’ll fall flat. What really attracts viewers and holds their attention is a more personalized connection.
In other words, videos of this type should always stress the benefits you provide to potential clients and the problems you can solve for them. We have a team that can help focus on these types of benefits.
Keep It Short
While there’s a lot of opinion about how long videos should be, there’s a general consensus that testimonials of this type are more impactful when their short. While the conventional wisdom is that almost anything up to and including three minutes is good, Orange County testimonial videos that really leave their mark are 45 to 60 seconds long.
If you take a look at our website, you’ll see some impressive statistics about just how successful these client testimonials really are. In fact, their effectiveness rating is at almost 90% because they do so much to establish trust and credibility. That’s why it’s very important to make sure that you have a reliable company like ours putting these together. The professional touch here is authentic and credible at the same time.
Orange County Testimonial Videos Should Be Simple
One of the other things to keep in mind is that the video doesn’t need to be long to be effective. By proxy, that means that you can’t cram everything into it that you want to say. Our attention spans are shorter now so cramming all of the product benefits into that short time spent could actually backfire. It is important to be selective when you’re putting these benefits into your video. Once again we can help by helping you to prioritize and add interesting hooks that will get people to want to know more.
Get in touch with us today to learn more about Orange County testimonial videos.