Interviewing Military Leaders on Camera: What It Takes to Capture Command Authority Well
An interview with a senior military officer is a different production challenge from almost any other interview format. The subject has spent a career developing….
How to Get Multiple Videos From a Single Interview Shoot
Most organizations think about video production as a one-to-one relationship: one shoot, one video. Book the crew, capture the interview, edit the piece….
Why Education Nonprofits Need Student Story Videos
Education nonprofits face a specific version of the impact communication challenge. The work they do is real, the outcomes are meaningful, and the beneficiaries….
Conference Interview Production for B2B Tech Companies: Capturing the Right Conversations at the Right Moment
Industry conferences create a specific kind of opportunity that most B2B companies don’t fully use. For a few days, the people you most want….
Brand Ambassador Videos for Professional Equipment: Why Expert Endorsement Works Differently
Professional equipment buyers are a specific kind of difficult audience. A cinematographer evaluating a lighting system, a dive operator assessing underwater…..
What Broadcast and Media Interview Production Actually Requires
An interview for a media outlet, a digital news network, a podcast with video, a streaming platform, a broadcast program, looks deceptively simple….